For our hospitality clients, we believe it’s all about experience. As more consumers incorporate wellness into their lifestyles, there are many opportunities for the hospitality industry to infuse wellness into their offerings and capture spending by wellness travelers. Wellness tourism — spending by travelers “who seek to improve or maintain their well-being during or as a result of their trip”—is now a $639 billion market, up 6.7 percent since 2015, which is more than double the growth rate for tourism overall. Creating a wellness platform and offerings and establishing a property/ destination/ resort as a place where travelers can engage in wellness opens up a market segment that likely wasn’t looking to that destination previously for leisure travel thus expanding the market appeal.
We provide wellness and sustainability based consulting services with the goal of helping to create, envision, plan and support your overall business wellness objectives. We work to enhance a destinations’ appeal to the wellness-minded traveler by creating and capturing the attention of a market segment not currently focused there. We seek to create bespoke partnerships based on each property or brand’s goals. Whether establishing your property as a wellness destination by creating highly curated programming, developing permanent wellness amenities, offerings, and services, to producing events as one-off’s, a series, or as part of a larger marketing and positioning plan.
We create meaningful experiences for your guests that are real and authentic. We conduct property discoveries and sustainability reviews. We collaborate with architecture and design teams to design wellness in from the ground up or reimagine existing spaces. We aid in realistic rollout plans, benchmarks, positioning, industry leading differentiators, operational procedures, revenue streams and ROI.